email marketing tips
We’ve all come to rely on email. It’s one of the
ways people keep in touch with each other and it’s become
a vital tool in the day to day running of just about every
So when it comes to your business, its important to make
sure you’re getting the most out of email and using
it to its best advantage.
One of the cheapest and easiest ways to use email as a marketing
tool is through an email
newsletter. Besides being inexpensive, you can get your
message out regularly and quickly. That’s a real bonus
especially if you have products and services which change
on a regular basis and your customers want to hear about it!
Newsletters also allow you to measure your Return on Investment
(ROI). You can calculate how much it has cost you to produce
your newsletter and how much business it has generated. That
way you can track if your newsletter is working for you to
Email newsletters are one of the ways you can reach a large
number of customers. It’s also an excellent way of building
and maintaining relationships as all business people know,
its much easier to keep an existing customer, than to get
a new one!
When you stay in touch with your regular customers and email
them valuable information, they'll view you as a credible
resource who's looking out for their best interests. Then
they'll reward you with their loyalty (and continued purchases)!
Make sure your newsletter is truly targeted to your audience
and your information is interesting and useful.
Once you’ve decided to embark on email marketing there
are a few of things you can do to get started.
1. make sure you know your customer and what it is they will
want to hear about
2. decide how often the newsletter is to come out
3. develop a design template reflecting your company’s
brand, image and other promotional material such as your website
4. prepare a list of topics and items you wish to include
in your newsletter
Once you’ve started sending out your newsletter, it’s
a good idea to send it out on a regular basis. Keep a list
of ideas for articles or features handy and whenever you have
an idea, just add it to the list.
It’s also a good idea to ask your subscribers for feedback
or invite them to send ideas for articles or features for
Finally, you must comply with the law by getting permission
from the recipients to email them (this is why email newsletters
are often called “opt in” or “permission-based”
email marketing). Remember to make it clear to subscribers
that you will respect their privacy (you could include a privacy
policy on your website) and that you won’t sell or rent
their name to anyone and that you make it easy for people
to unsubscribe from your newsletter.
Check out our
article on the future of email marketing here.
If you'd like to discuss whether
email marketing is suitable for you, develop a strategy
and/or a design give
us a call. As part of the strategy we'll work through
the best ways of making sure your newsletters are actually
delivered and the best ways of getting them opened! If you'd
rather send us an email for more information you could complete
our enquiry form.