importance of domain names
Your website’s domain name is a vital tool in your
company’s marketing kit. After all, it is one of the
ways you advertise your business (albeit in a small way)
but, just as importantly, it’s one of the ways your
customers are going to find you on the search engines.
As you are probably aware, search engines operate by using
an ‘algorithm’ which looks at different websites
and categorises them according to what it finds. A search
engine ‘algorithm’ will look at your domain
name, titles, content and some meta tags on your website
when it decides how it is going to categorise your website.
So for example, if your site is a garden centre, try and
make sure that the words “garden centre” appear
in your domain name. This is an extra clue for the search
engines that your site should be listed with other garden
centres or in fact above them!
That’s one of the reasons why choosing the right
domain name can be so important.
You will need to think creatively about the domain name
you choose, because you may find that many of the most obvious
names, as they relate to your business, have already been
taken by someone else. The world wide web has been around
for a many years now and the most popular domain names have
often been taken.
However, new extensions for domain names are becoming available
all the time, (extensions are the bits at the end of the
domain names such as .co.nz or .com, for example).
Keep up to date with any new extensions as you may get
the opportunity to register the ideal domain name which
encapsulates your business. You will need to be proactive
about this, as other businesses will be trying to do the
There are a number of simple rules to keep in mind when
deciding on which domain names might be suitable for your
Be sure to keep it simple. One or two words is best, for
example gardening or garden centre, furniture or furniture
design etc. Don’t be tempted to cram in as much information
as possible. Making your domain name too long will mean
it is too difficult to remember and too easy to spell wrongly.
Don’t be tempted to use quirky spellings, misspellings
or abbreviations. You may know what you mean, but chances
are your clients and potential clients may have a very hard
time finding you. And they will almost certainly have trouble
remembering the next time they want to visit your site.
It's also a good idea to have a second domain name which
is “aliased” with the first. So, you can have
the main one as something search engine focused (like the
topic of your business) and the second might be your business's
name which is used for marketing.
The cost of registering a domain name is $30.95 plus GST
for the first year and $29.95 plus GST per annum thereafter.
Domain names are registered at this price through a subsidiary
of the company we often use for hosting (Digiweb).
Oryx would be happy to provide any assistance you need
in selecting and registering domain names so give
us a call. If you'd rather send us an email for more
information you could complete our enquiry