updating my website
One of the main reasons to update content is to improve your
visibility in the search engines as well, of course, as creating
content interesting to your customers and prospects.
Search engines love to see new or fresh content - it gives
them a reason to return to your website and see what's up.
Google, for example, has updated their algorithm (the Panda
update) several times to help their clients or users receive
quality search results.
Creating new content also gives you the opportunity to be
found for phrases you weren't previously talking about on
your website. For example, when we place this article on our
website it might help us be found by someone searching for
how often to update their website!
There’s no real guide as to how often to update. There
are various theories but it's generally agreed that frequently
is good. However, you need to be familiar with
how your website is doing
on the search engines before you start, as adding new content
or removing content from a page doing very well, and generating
good traffic, could result in that page falling off page one
or page two of the search engines!
Updating content can mean a number of things. It can mean
adding new content to a page, adding a new page or article,
removing old content (particularly that which is out of date
or just plain wrong), removing a product, adding a product,
adding images, updating links, logo or email address etc.
So we’re not just talking about the text.
The first step is to decide how often. If you have a blog,
make it weekly. If not you can either set up a time to review
content and update something fortnightly or monthly or make
it event focused – for example when you put out your
The second step is to decide what would be most valuable
for your customers or clients. Consider what topics they ask
you about. You may want to add to your FAQs, add a new page
on a topic, a blog,
or something else.
The third is to decide who should write the new content.
Investing in a great copywriter who understands the internet
and the search engines can often be more valuable to you than
spending your time writing something which doesn’t help
your website or your customers! However, no-one knows your
product better than you. Just remember - it’s not about
quantity, its about quality.