link building tips and strategies
Link building (that is backlinks or inbound links) is a
critical component of search engine optimisation. It's considered
by online marketing experts to be one of the most critical
pieces of the puzzle.
The truth is that one way many search engines (including
Google) measure how "popular" your site is by
the number and quality of inbound links,
so it can help a great deal with search engine rankings.
Basically, solid and quality link popularity may make or
break how your site does with the search engines. Because
these other sites see your site as important enough to link
to, the engine' engines consider your site important as
That said, you must be aware it is not
a case of numbers – the quality and relevance of links
is critical. The links which are most important are those
from ‘significant’ and relevant web sites which
cover a similar topic or have similar content to yours.
Don’t fall into the trap of subscribing to a link
farm which could get you banned from a search engine totally!
Or of trying to create hundreds of links back from blogs,
articles and social media. Google's
Panda and Penguin were developed to help stop these
There’s no easy way to build them and create link
popularity. In fact building lots of links very quickly
can be a red flag as those links aren’t always top
notch. The links must be from quality relevant sites back
to yours. This means that as well as being pretty important,
inbound link building can be the most time consuming part of search
Before you start a link building campaign, it’s important
to ensure the following
1 that you have a content rich site.
Including articles on your website, on topics relevant to
your business, can help this.
2 your site has been submitted and listed
with the quality and respectable
search engines and directories(it’s hard to ask for a link to your website if
you haven’t done this!). This includes specialist
directories and search engines.
3 a site map within your website, linking
to each internal page with a sentence describing what’s
on each page.
Note, we don't suggest too much blogging as a link strategy.
We believe that at some stage the major search engines may
start to see it as spamming due to volumes and quality (or
lack thereof) and it will go the way of link farms.
The Research and the Linking
Once the basics have been attended to, it’s time
to start to identify quality sites to link to yours. There
are several ways of doing this but one of the most effective
is to search for websites which rank well for your key phrases
and words on the major search engines.
Obviously you need to skip your direct competitors but
there will be relevant ones, not competing with you. It’s
a good idea to start with a list of about 50 relevant sites.
These sites are then approached and asked if they would
link to your sites. It’s best to do this manually
and where practical over the phone. It’s much more
Broken link building is another good method. We find links
to sites like yours that aren’t valid links, email
the websites' webmasters with your suggested link and you’ll
get some great links. It can be quite a lengthy method but
it's a goodie.
Preparation is key.
If you'd like to discuss this further give
us a call. If you'd rather send us an email for more
information you could complete our enquiry