trends & bits of news - social media 2103
We've kept this brief and we hope relevant! If you'd
like more information on any of the following points
we'd be happy to oblige.
top three social media platforms to target are LinkedIn,
Facebook and Pinterest.
Mobilise - more people are logged into Facebook, Twitter,
and other social profiles through smartphones and
tablets these days than through PCs. Supporting mobile
devices is no longer just an option; it’s mandatory.
media will become more visual (take the growth of
Pinterest as an example). Studies on Facebook engagement
rates show that photos get up to 35% more engagement
than text posts.
is critical, that is quality of your content, your
posts, your tweets, your images, your links, your
videos or your comments.
problem of information overload is ever present and
it’s not likely to change. Apply these four
litmus tests to anything you do in social media –
quality, value, relevance and context. And make sure
it’s something your client will be into –
not just something you think they should be!
make sure your social media is integrated with your
newsletter – that your newsletter programme
enables you to incorporate the Like Me code into your
newsletter for example – check with your designer.
Engage your audience and humanize your social media
activities – if you just use social media to
post links forget it. You need to provide a name,
a human being in all your social media to really make
it zing. Be there as a person. And you need to get
your audience engaged.