There are many trends around and we could go on
for pages. It's also quite tricky with everything
changing in a blink of the eye to choose trends
that won't be old hat by the time you read them,
but here aresome of the more lasting ones we feel.
content matters. Yes I know I’ve
harping on for years about content being king (not
only for users but for search engines) but it’s
not going to be just a guideline its going to be
essential. Google really cracked down last year
with its Penguin and Panda updates – which
means any ploys for building first page ranking
used by unethical seos are going to be penalized.
There’s no doubt about it. Every business
that wants to stay relevant on the web needs to
invest in content.
Design. Responsive web design will alter
the layout of your site to fit the specific device
or resolution that a viewer is using. This allows
for and consistent and functional design on tablets,
laptops, mobile phones, or any other device you
can think of.
design. There’s been such an explosion
in mobile devices the prediction is that focus will
shift to mobile devices first with desktop being
the legacy design rather than vice versa over the
coming year. Depends on target market to a degree.
design. Seeing the development of methods
for designing websites capable of being displayed
on screens with both low and high pixel densities
with no loss of quality.
page layout. There’s been a lot of
focus on technology over last few years but many
designers and developers worldwide are predicting
more of a swing towards design and typography improvements
not just code.
videos . As barriers to entry to using
video continue to fall, for example internet speeds,
we’ll find a lot more online this year.
header/menu bars. Means that as visitors
scroll down your page there is a constant way for
them to navigate around. This is not using frames
scrolling. A great example of this is Pinterest.
You can search anything and the results page will
continually load as you scroll down. Works beautifully.
comprising large photos. It’s an
excellent way to capture your visitor’s attention
and it can look great when done properly. When blended
into your layout, this design technique can give
your website a major edge.
in websites. The new CSS3 allows for opacity
edits on any website page's element which means
you can generate transparency in any modern
landing pages. A landing page is about
capturing new leads for your product or service.
Trends are following the idea of minimalism: keep
everything simple and focus on your core product.
resource pooling. Greater contribution
to open source code and design and maybe even community
type laboratories for testing designs on various
devices rather than every design company or agency
having to own hundreds of different ones!