site google friendly
It's essential to make sure your site is designed with search
engines in mind. And, with the high percentage of searches
being undertaken through Google, it's important to look
at what you need to do to help your site rank well on Google.
Nielson's latest stats show there were over 10 billion
searches done world wide in the month of August 2009, with
just under 7 billion of these through Google. About 90%
of searches in New Zealand use Google and over 75% of your
customers search on line for new product and services.
As you can see, it's really key that your website is designed
with that, as well as customers, in mind.
Here are our top ten tips for making your website Google
• keep your content fresh - the more fresh content,
including blogs, articles,
newsletters and informative
content, that you have on your site, the more often Google
will index your site and maybe increase it's ranking. Content
should be rich in keywords.
• internal linking - this is about placing lots of
internal relevant links between pages and make the links
keyword focused rather than 'click here' only. This makes
it easy for Google to get around your site.
• quality links to your site. This includes directories
and other topic similar sites, but they must be quality
• a site map - this is a map of your site with links
to the pages throughout your site. It shows the structure
of your site - all pages - and links to them so it's easy
for a search engine to follow the site.
• Google maps and Google Places- Google does not make
a charge for this service and it can help get your site
right to the top of the listings for your particular industry
or field. If your site is new, it will help Google index,
or list, it sooner.
• on line directories
- your website should be included in as many free directories
as you can find to help Google find your site. Start with
the general ones like NZ Search, for example, then work
out to industry and location specific ones. This is often
done as part of an seo
• meta or page titles - this is the title
which shows in the top bar of your browser and is critical.
It is a prime place for relevant keywords and phrases and
is used all the time by Google. This should have been done
as part of any seo programme
you've been involved in.
• image alts - these are text alternatives for images.
and phrases can be added into the text description for
each image which helps show Google and all search engines
what the page is about.
• meta description
- this is also very important to Google. It appears in the
code of your website and helps Google and other websites
identify what your page and overall site is about. It is
also shown in the search results.
names and page names - choose these carefully as it
is an important area for keywords. This applies to menu
items as well.
Implementing the above strategies could potentially help
your site appear higher in the listings, so it's worth taking
the time to apply these if they haven't already been.
If you'd like help with this and getting a plan of action
together, please contact
us. If you'd rather send us an email for more information
you could complete our enquiry