to promote your website
Promoting your Website does not have to cost a fortune.
There are many things which are free, or at least
inexpensive, and are simple.
Here are twelve simple ways to make your website
more visible, increase traffic and close more bookings:
all relevant keyword phrases on the pages of your
website in a way that appears natural
sure your site is submitted manually to the major
search engines and directories. Only repeat at regular
intervals only if your site is not listed.
additional domain names similar to your domain name
and get your webmaster to link them to your main address.
Domain names cost about $35.00 to register and renew
..develop links from
quality relevant websites to your own.
Read our link building article here for more information.
your site to your existing customers. Send them a
special flyer, letter or postcard. Tell them that
now they can book or buy online. Tell them how easy
it is and how safe shopping on the internet is.
your website on all offline collateral materials.
Promote your Website on all of your collateral material,
leaflets, business cards and stationery, brochures
and other forms of advertising.
a competition on your website. This is a useful way
of finding out more about your site's visitors in
the process. You provide an entry form and a prize
related to your website. When it ends, send an e-mail
to everyone telling them the competition has been
won and add items of interest about your services
and opportunities too.
and send out a press release and develop some articles.
Press releases and articles are a very effective ways
to generate traffic to your site and help your search
engine rankings as well.
out an email newsletter. Millions and millions of
people use e-mail in every 24 hour period and is becoming
the preferred method of communication. Check
out how we can help you develop an email newsletter.
..Use your web statistics
or analytics. It is good to know how many visits and
hits you get but you need to find out the source of
the visits and what turns them into sales etc. Good
tracking tools can tell you where your visitors come
from, and how many enquiries, purchases or bookings
are made by visitors from each source. They can tell
you which search keywords your visitors used in search
engines. They cannot tell you exactly WHO each visitor
..You don't need just
lookers you need buyers and bookers. Don’t bury
the “Online Reservation”, the "Buy
Here", the "Find Us" or the "Ask
Now" deep inside your website. Display it clearly
on the home page and on all main pages. You can also
tell your clients that you are running a special promotion
for them and have a special price just for them on
but not least, use a signature file with your web
address in it with each email. A signature file is
a block of text that can be attached to the end of
each email message you send. And make sure your email
address rreflects your business, not a personal email.
If you'd like to discuss this further and
develop a strategy give us a call. If you'd rather
send us an email for more information you could complete
our enquiry form.